Tourism Promotion Increasing Foot Traffic to MetroWest Businesses
“Shop & Explore MetroWest" special promotions continue through Sunday, June 3.
With three days remaining for Shop & Explore MetroWest, the program
has already succeeded in generating economic activity throughout the region by attracting customers to local restaurants, retailers, services, and arts & culture venues.
More than 110 participating businesses are offering special discounts and deals during the 9-day Shop & Explore MetroWest, which is a program of the MetroWest Tourism & Visitors Bureau.
With offerings such as a free one-week membership at a fitness facility, two-for-one admission to local museums, and half-price pizzas and steaks, Shop & Explore has generated significant buzz as well as income.
For consumers, the deals are the lure.
For participating businesses, the real value lies in increased visibility and connections with the community.
Roche Brothers’ four participating MetroWest grocery stores have seen an uptick in customers thanks to their special Shop & Explore offer of a free gourmet cupcake, according to Westborough store manager Rich Broderick.
“We are enjoying the Shop & Explore MetroWest event and all of the new customers coming to explore our store. Roche Bros. has always been committed to strong relationships with our community,” Broderick said. “This event gives us a way to say thank you to our loyal MetroWest customers and introduce our stores – and cupcakes – to new shoppers in the area.”
Perry Bent, owner of Wild Ruby Galleria in Framingham, said her small business has a level of visibility that she could not have afforded through her own advertising budget.
“As the new owner of Wild Ruby Artisan Galleria, it's been important to me to find affordable ways for my small business to get visibility. MetroWest Shop & Explore had a very low participation cost and put our name out all over Eastern Mass! The first day alone, our foot traffic increased substantially, and fully half of our sales were attributable to the promotion.” Bent said.
Joining the MetroWest Tourism & Visitors Bureau and participating in Shop & Explore has been the best promotional bang-for-the-buck I could have ever
wanted!”
Developed by the MetroWest Tourism & Visitors Bureau, in collaboration with Leadership MetroWest, to encourage residents and visitors alike to discover the great offerings in the region, Shop & Explore began on May 26 to capitalize on out-of-towners visiting MetroWest for the Memorial Day weekend.
For a complete list of discounts and promotions in effect through June 3, also visit www.metrowestvisitors.org/shopandexplore/for-shoppers/
To make these special promotions even easier to find, the Visitors Bureau developed a free mobile app loaded with content about each participating business. Users of this free app can search by category, such as Dining or Arts & Culture, or use the map feature to find promotions offered by participating businesses near the user’s location. Download the app onto any mobile device, website, or tablet at http://metrowest.toursphere.com.
“By giving visibility to area businesses, including nonprofits, and providing incentives for shoppers to utilize those businesses, we’re generating economic activity as well as pride in our region and what it offers,” said Susan Nicholl, the Visitors Bureau’s executive director. “Shop & Explore MetroWest is an opportunity to highlight great shopping and cultural experiences in MetroWest and to support our many businesses.”
The uniqueness of the app itself has drawn media attention from as far away as Canada, Nicholl said, citing press clippings from dozens of media outlets.
Established through 2010 state legislation as the Regional Tourism Council for the 19 towns that compose MetroWest, the Visitors Bureau is charged with generating economic activity in the region by attracting visitors to MetroWest and by spurring MetroWest residents to patronize local services, shops, businesses, nonprofits, and other attractions.
Major sponsorships for Shop & Explore MetroWest have been provided by Middlesex Savings Bank, Gatehouse Media, Bose Corporation, BJ’s Wholesale Club, Brendon Properties, and Herb Connolly Auto Group.
Additional support has been provided by Berkshire Realty Group, British Beer Company, Capital Group Properties, Clausen & Co., JBJ Construction and Wing Press.
Jim Rizoli
4:36 pm on Friday, June 1, 2012
Since the majority of the businesses downtown are Brazilian owned....are they participating in this "Tourism Promotion"? If not why not? Seems to be a little one way here don't you think.
They want to operate their businesses here but they refuse to get involved with the majority of Americans. They only do business with Brazilians.....I sure would construe that as being a little on the "racist" side wouldn't you? Anyone have an answer to why this is happening? Oh ya....We're not supposed to ask questions that expose the true condition of downtown. And there are many here that think the downtown can be "Revitalized" ......I think not! When one group runs the show that goes against any sort of "diversity" that should bring different nationalities and peoples together.
Just my thoughts on the matter.
Jim@ccfiile.com
Donald Wendt
6:57 pm on Friday, June 1, 2012
What are you talking about? All businesses target a certain clientele. It is not racist to have a business plan. I don't have the facts in front of me, but I have heard that immigrants in this country start a large percentage of small businesses. Why is that? Not sure. Perhaps it is because they still believe in the American Dream and are willing to invest the 16 hours a day sometimes required to start a small business. This is the way it has always been and the way it is always going to be.
Jim Rizoli
10:08 pm on Friday, June 1, 2012
Waltham is a great place to emulate, been there many times.
Ton's of diversity, different type of stores including a movie theater, and most of all Apts. to accommodate the people living there.
Framingham on the other hand.....One group of people, lots of duplicate stores that cater to one group of people, and no place to live that is substantial.
Not a good example for town expansion or any type of "Revitalization".
Jim@ccfiile.com
Donald Wendt
11:49 pm on Friday, June 1, 2012
Agreed moody st in Waltham or look at then success Davis Square and Central Square in Somerville and Cambridge has had. Both demonstrating diversity at it best. I really believe that if the townies were not so afraid of downtown a difference can be made. Here is an idea... Let us assume our new neighbor that speaks broken English is NOT an illegal alien, shake his/her hand and make a friend. If you want to shake a bible at me allow me to shake back.
Jim Rizoli
1:10 am on Saturday, June 2, 2012
Donald....I have no problem with illegals.....Will shake their hand, take them out to eat, whatever....We just can't continue to pay for them, as they send their money home.
It's just not fair.
Jim@ccfiile.com
Joe Rizoli
11:37 am on Saturday, June 2, 2012
I guess you can invite the tourist to see the wooden windows in the Amsden building.
It looks real inviting if you want people to feel like they are living in their Favalas.
http://www.youtube.com/watch?v=PG5nlL2sMeo
Can you imagine someone coming to Framinghams downtown seeing these boarded up windows? Where is the concern here people? Who is responsible for this? What can be done to stop the beginning of the Broken Windows Syndrome? We are paying all these people to look into revitalization downtown and look where we are at. Is the downtown going to start looking like the parking garage?
Joe Rizoli
Jim Rizoli
12:10 pm on Saturday, June 2, 2012
I guess the Town is going for that cool "depression" artsy look.
Well...it's working.
Jim@ccfiile.com
Brenda Crawshaw
3:56 pm on Sunday, June 3, 2012
You two - James and Joseph - just have spit in everyone's Wheaties, don't you? This was a nice article that touted the economic development of all of MetroWest and you had to soil it with your one-note agenda. Honestly, you two are disgusting.
Personally, I LOVED Shop & Explore and I got some awesome deals! I hope this becomes an annual event!
Jim Rizoli
6:05 pm on Sunday, June 3, 2012
Brenda....We love to "explore" too! let us know when you come up with something really good so we can put it in our show.
It's gets boring just reporting the bad news.
But you must admit boarded up windows in downtown Framingham is not the way to make things better.
Jim@ccfiile.com
Joe Rizoli
6:23 pm on Sunday, June 3, 2012
Brenda, what do we do about the boarded up windows NOW downtown? Sorry to be the Emperors New Clothes here. This is now, it is a blight now and you and the people that want to ignore It should have your "Chose Framingham " cult mentality head examined. I suppose when you go to a doctor and he tells you that you have cancer he is a disgusting doctor for telling you the bad news.
I would thank the Rizoil's for exposing this blight smarty pants people like you missed. Apparently you don't drive through the "diversity Framingham downtown" very much and are outraged by a historic building looking like crap as we are.
Joe Rizoli
Brenda Crawshaw
6:58 pm on Sunday, June 3, 2012
As usual the two of you missed the point of the original article. This wasn't about downtown Framingham, it was about all of MetroWest. But as usual, your collective circle is so constrictive you weren't able to make the leap. Big surprise. It just would be nice every once in a while to read an article about something positive in MetroWest and not have the two of you poison it with your rhetoric.
Joe Rizoli
7:13 pm on Sunday, June 3, 2012
Brenda, as usual we bring up a situation of blight downtown and you ignore it. Downtown is about the Metrowest. Start speaking up for the downtown or remain silent as usual. The situation exist, we showed you the pictures, what are you and your "chose Framingham" people going to do about it?
By the way, what does spit in wheaties taste like anyway? Must be something you're familiar with.
Joe Rizoli
Joe Rizoli
7:25 pm on Sunday, June 3, 2012
By the way Brenda, here's what we got today about Reardon Park and the EMF from the electrical lines:
People are potatoes in the oven there.....
http://tinyurl.com/7rh3nlc
Joe Rizoli
Jim Rizoli
8:24 pm on Sunday, June 3, 2012
Brenda.....I noticed you didn't make any comment about Renee Faubert's article about her garden. I make a "positive" comment there and no one seemed to care.
People just want to slam me.......Nice! So does it really matter what I say here?
Jim@ccfiile.com
Jim Rizoli
8:30 pm on Sunday, June 3, 2012
David....We posted our video to get some reaction, pro or con.
So now we can discuss it....What is wrong with that.
I didn't say it was killing anyone....but there are some issues with EMF voltage.
That article you linked to is one persons opinion. No different than what they are saying about cell phones. Two sides to that issue to.
Do your own research and come to your own conclusions.
Before you slam me think about my reason for posting it. At one time is was taught that mercury was a good elixir.......hmmm....What are they saying about it now.
jim@ccfiile.com
Jim Rizoli
9:51 pm on Sunday, June 3, 2012
David....I enjoy your post.....Thanks for fighting so I could have my say.
But even if you didn't fight for us, I still would still have my say.
I will not stop having my say...sorry if that disappoints you.
Jim@ccfiile.com
Joe Rizoli
10:25 pm on Sunday, June 3, 2012
Dave go take another dose of your Metamucil. ALL we did was show you what the Gauss meter said about Reardon Park. That's all, albeit, some of our comments were said in humor. Here are the concerns, interpret the information yourselves.
Jim came home and he was growing another head on his back after leaving Reardon Park. My chopped liver I had in my pocket was cooked perfectly though.
First paragraph says:
EMF Levels & Safety :
It can be very hard to say exactly what levels of EMF are safe, because safety in this arena is often a relative concept based on frequency, exposure time, and possible individual sensitivity. Even then, studies are often considered inconclusive
plus there is the potential for political and financial agenda to steer perception one way or the other. In order to be fair and equitable while remaining informative, this document has been assembled in order to examine / compare / contrast various safety standards, average environmental levels and references along a continuum to better explain technical measurements in context. This document is offered free of charge, though if published, posted or reproduced in any fashion, crediting ScanTech as the document creator is requested.
http://www.scantech7.com/forms/RF%20&%20EMF%20Safety%20Levels%20Comparative%20Guide%20REV%20A.pdf
Joe Rizoli
Jim Rizoli
11:12 pm on Sunday, June 3, 2012
David....Your post are starting to worry me.
Jim@ccfiile.com
Joe Rizoli
11:15 pm on Sunday, June 3, 2012
David, why would anyone joke about assaulting someone?
Apparently you have come to the end of your reasoning capabilities and now resort to post of "assaulting" someone because they have an opinion different than yours.
Get some help David.
Joe Rizoli
Jim Rizoli
11:35 pm on Sunday, June 3, 2012
I'm worried about you Dave....
Stick with the topic.....
Jim@ccfiile.com
Joe Rizoli
2:57 am on Friday, June 8, 2012
We would have great tourism if these houses weren't in such bad condition.
Gate Ruggs/Clayes houses, now, and their future in Framingham,
http://www.youtube.com/watch?v=ks14cSFMzcM
Joe Rizoli