Applause: Framingham-Based Company Changes Name and Purchases German Competitor

The crowdsourced app-testing company uTest has re-branded itself as Applause. And within the same 24 hours, the Framingham-based company also purchased its German competitor, Testhub.

Applause, which raised $43 million in January, is looking to go public with an IPO later this year. The company, with more than 150 employees says its revenues have increase 4,000 percent over the last 4-years.

As part of the deal, Berlin-based Testhub will become Applause EU. The cost for the new company was not released.

Together, the two companies claim to have over 140,000 testers from 200 countries and territories, which they say represents more resources than all their rivals combined. Applause (and Applause EU, as Berlin’s Testhub becomes) can already boast customers from Google, Amazon, Microsoft to the BBC, reported CNN.

The company's chief strategy officer Matt Johnson, told the Boston Business Journal, the name change was all because the crowdsourced app testing service had outgrown its app testing roots.

Applause now provides tools to analyze how an app is doing in the Apple App Store and in the Google Play store. The company also provides a feedback tool so app users can give feedback from app users that is sent back to the app's creator, reported the Boston Business Journal.