Business & Tech

UPDATED: Framingham-Based Applause, Formerly uTest, Raises $43 Million For Expansion

In January 2013, uTest first announced the launch of Applause, a mobile app analytics tool that aims to help app developers learn what specifically users like and don't like about their products.

Editor's Note: Originally posted at 12:56 p.m. Updated.

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Framingham-based Applause, formerly uTest, has raised $43 million in capital to inject more investment in its software testing services and to facilitate expansion, reported the Worcester Business Journal this morning.

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The company’s previous round of funding was $17 million, raised in December 2011. The new round brings the company's total capital raised to $80 million.

"We're positioned for a massive market opportunity, and to extend our lead as the one-stop solution for modern app quality," CEO Doron Reuveni said in a statement.

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The funding will be used to expand uTest's Web, mobile and desktop application testing service, as well as its quality assurance software for the Apple and Android app stores, according to a release.

In January 2013, uTest first announced the launch of Applause, a mobile app analytics tool that aims to help app developers learn what specifically users like and don't like about their products.

Reuveni, a co-founder, told the Wall Street Journal, Applause plans to use its new capital to open new international offices in Europe; initiate marketing campaigns to make sure its new brand name is well-known in the field; and to create additional app lifecycle management tools for developers, engineers and digital marketers.

The Framingham-based company has more than 2,000 clients, including technology giants such as Google, Amazon and Microsoft. 

The company has a global community of 100,000 software testing professionals around the world who can test apps for any device, including smartphones, connected cars and the new wave of wearable technologies and smart home devices, Reuveni told the WSJ.


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