Framingham-Based Cumberland Farms Had the Commercial of the Summer

Cumberland Farms, headquartered in Framingham, may have had the commercial of the summer of 2013, with David Hasselhoff singing Thirsty for Your Love.

The commercial drew a reaction from most viewers. They either loved it or hated it.

The television commercial promoted the convenience store and gasoline chain's farmhouse-blend iced coffee, which retails at 99 cents for any size.

One sign how popular the campaign was  -- more than 500 giant cutouts of the former "Baywatch" were stolen in the Northeast since the advertising campaign began, according to CBS-TV in New York.

Another sign, Cumberland Farms customers were asking for "iced Hoffee."

Editor's Note: The long version of the commercial is attached to this report.

Full Contact, a Boston ad agency created the campaign.

Tell us what you thought of the commercial in the comments below.