Arts & Entertainment

Framingham High Grad Produces Beyonce's "Rocket" Success

The 2002 Framingham High graduate was also a co-producer on Self-Titled, a documentary about Beyonce's secret Internet, visual album which dropped last week, featuring 14 songs and 17 videos.

Originally posted at 5 a.m., updated with visit to Wal-mart
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When Beyonce surprised the world by releasing, on the Internet, 14 songs and 17 videos in the middle of the night last week, the result was accomplished in part with the help of a Framingham High School graduate.

Carly Hugo is one of the producers of Self-Titled: The Visual Album, a multi-part documentary that gives fans a glimpse into the surprise BEYONCÉ project.

"I had so much fun working on this," the 2002 Framingham High graduate tweeted.

The multi-part documentary, of which only two parts have been released to the public, details Beyonce's "mind-set and artistic vision throughout the making of BEYONCÉ." 

Hugo, the daughter of Framingham School Committee Chair Beverly Hugo and Board of Health Chair Michael Hugo, is a New York-based independent film producer. 

She is also one of the owners of Loveless Creative, which produced Beyonce's music video Rocket for the visual album. Click here to watch a 30-second clip of the video.

"Carly told us she produced a music video for Beyonce. I think this is a little more than a video," said Michael Hugo, who added he is so proud of his daughter.

"We were thrilled to produce the music video for Rocket, a track on Beyoncé's ground-breaking visual album, BEYONCÉ," states Loveless Creative on its website.

Hugo said his daughter banned him from saying a word about her top secret Beyonce project.

"Carly has shown that when she steps outside her comfort zone, amazing things can happen," said Hugo.

"Carly produced an 11-minute documentary about the Video Album... We are all proud of our resident producer," wrote Hugo on his Facebook page.

Click here to watch Part 1 of Self-Titled, co-produced by Hugo. 

Click here to watch Part 2 of Self-Titled.

According to the press release, Beyonce's recordings took place over a year and a half, but began at a Hampton's retreat in the summer of 2012. Only a handful of people knew when it would be released.

A Columbia University graduate, Hugo has had a lot of success, at her young age of 29.

Three films she worked on screened at the famed Sundance Film Festival, including Hot Coffee, about the McDonald's coffee lawsuit.

Since then she has produced theatrical releases Listen to Your Heart in 2010, Higher Ground in 2011 and Bachelorette in 2012. She also produced Andrew Dosunmu's Mother of George, which is appearing on a few movie critics best films of 2013 list.

In between, co-producing the BEYONCÉ documentaries, Hugo is co-producing the Nora Ephron documentary now shooting for HBO Films

Tonight, Beyonce will headline a concert at the TD Garden in Boston. Her self-titled Internet release BEYONCÉ is No. 1 on the U.S. album chart.

“I didn’t want to release my music the way I’ve done it,” said Beyonce. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”

In just three days of exclusive Apple's iTune's store sales, BEYONCÉ sold 617,000 copies, according to Nielsen SoundScan data, shattering the previous one-week record for a title at the online retailer

Physical copies of the title are expected to arrive at conventional retail outlets this week, although Target has already announced that it will not sell the album. 

Wal-Mart will sell the album, and the R&B singer made a stop at one in Massachusetts today.



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